27th March 2013:
UMF Honey Association, Members update, March 2013:
Are all retailers clear on the credentials inherent in the UMF quality mark?
The UMF Honey Association Executive contracted two major in-market audits last year, focussing on product on sale at retail in the UK and Singapore. The results were what you would expect – all the honey marketed with the UMF quality mark was true to label, but there was a large amount of product being sold as ‘Active’ and described by the retailer as being the same as UMF . In some cases retailers were trying to represent the product as genuine UMF quality honey, and in other cases the product was simply not true to label.